The 4th Annual Bingo Summit begins on 16th June 2009. Last year the 3rd summit was attended by 150 key figures from the online bingo industry, and this year will see that number rise to around 350 delegates.

There is an interesting and highly relevant agenda that attempts to make sense of the astronomical growth that online bingo has experience over the last twelve months. The conference will begin with well known members of the online bingo community presenting their perceptions of what lies ahead for the industry. They will address such questions as who really are the top players and the strategies that these organisations may use to keep their organisations at the head of the game.

Prospects for future growth will be examined along with information on new and emerging markets throughout Europe, including some of the difficulties, such as language barriers, that must be overcome. The effects of the economic turndown will also be investigated.

The way in which providers can analyse the behaviour of players will be described along with ways in which this information can be used to optimise bingo websites and provide a seamless experience for the players. The effect of improved games and better prizes will be investigated, along with developing unique selling points that will enable providers to differentiate themselves from their competitors.

The manner in which the various online bingo platforms are converging will be discussed along with the ways to optimise promotions and branding. The first day will conclude with discussions on land based bingo and how the more successful land based sites have joined hand with online bingo to provide a new experience for their customers.

Day 2 starts with an in-depth look at how the customs and behaviour of players from different European countries provides a new set of challenges and opportunities. Specifically addressed are Spain and Sweden. There will be a comparison of the different legislations and general government attitudes between various European countries, specifically the UK, France, Italy, Spain and Germany.

Finally the conference will take another look at the impact of social networking and the construction of online bingo communities.

The summit has much on offer for many different limbs of the online bingo industry and should provide an arena where these players can get together to learn from each other and develop symbiotic relationships.