One bingo company has made a giant boob with the London Underground, after a controversial advert featuring a man attempting to breastfeed a baby was pulled.

Paddy Power Bingo say they are dismayed by the decision to ban their latest marketing venture from adorning the walls of tube stations across the capital.

Commuters faced the prospect of seeing the ‘Man Breast’ advert on their way to and from work, but Underground bosses say they banned the ad on the grounds that it had the ‘potential to offend public decency’.

In response, a Paddy Power Bingo spokesman said, “We are completely astonished by the reaction of the London Underground to our advert.

“Fun is central to the Paddy Power brand and we strive to communicate this in all of our
advertising.”

The advert, promoting paddypowerbingo.com, also features the strapline “Where have all the women gone?”

The Irish betting giants are no strangers to controversial marketing. In 2005, the Advertising Standards Authority (ASA) bared its teeth by banning a poster showing Jesus at ‘The Last Supper’ playing casino games with John, Matthew, Peter and the gang.

While in 2001, Paddy Power caused uproar amongst age charities and again felt the brunt of the ASA with an advert featuring two grannies, an oncoming car, and odds on which would be run over first!